Launched in 2016, DFS Lab is a fintech startup accelerator funded by the Bill and Melinda Gates Foundation. I created a short video as their first effective communications tool that is used both online and in presentations their staff give across the world.
"Carrie's video is a massive hit. I have showed it to so many people in lieu of a Power Point or hand-waving description of what we do—people just get it instantly and are really engaged. She really created an asset for us."
—Jake Kendall, Director, Digital Financial Services Innovation Lab
As a rather new organization, DFS Lab had just a one page website to explain their unique model. They needed an effective tool that could attract prospective startups from around the world to their accelerator as well as investors to fund their portfolio companies.
I attended DFS Lab's first design sprint for FinTech startups in Dar es Salaam, Tanzania to shoot footage of the sprint and record interviews with DFS Lab staff and sprint participants. The final video captured both the expertise of DFS Lab as a startup accelerator and the benefits to DFS Lab startup participants and investors. Post-production work and two rounds of edits were completed in just a few weeks and DFS Lab was able to post the below video to YouTube within four weeks of the sprint.
I'm a data-driven marketing and communications consultant using digital media to help startups, small businesses and non-profits communicate their stories.