Launched in 2016, DFS Lab is a fintech startup accelerator funded by the Bill and Melinda Gates Foundation. I created a short video as their first effective communications tool that is used both online and in presentations their staff give across the world.
"Carrie's video is a massive hit. I have showed it to so many people in lieu of a Power Point or hand-waving description of what we do—people just get it instantly and are really engaged. She really created an asset for us."
—Jake Kendall, Director, Digital Financial Services Innovation Lab
As a rather new organization, DFS Lab had just a one page website to explain their unique model. They needed an effective tool that could attract prospective startups from around the world to their accelerator as well as investors to fund their portfolio companies.
I attended DFS Lab's first design sprint for FinTech startups in Dar es Salaam, Tanzania to shoot footage of the sprint and record interviews with DFS Lab staff and sprint participants. The final video captured both the expertise of DFS Lab as a startup accelerator and the benefits to DFS Lab startup participants and investors. Post-production work and two rounds of edits were completed in just a few weeks and DFS Lab was able to post the below video to YouTube within four weeks of the sprint.
Peace Coffee is an established coffee roaster with three cafes in Minneapolis. In an increasingly more competitive market, they needed to improve their online content to keep current customers and attract new ones. I created a content strategy plan to help them improve user experience regardless of location, platform or screen.
"Carrie's content strategy work for Peace Coffee increased online sales, improved SEO rankings and strengthened overall content and messaging. She has incredible insight and knowledge and is an excellent communicator, writer and strategist."
—Mel Meegan, Director of Marketing, Peace Coffee
Peace Coffee's website was three years old and offered a responsive design and a relatively straight-forward, hassle-free shopping experience but they knew it could improved. Their small marketing team invested little energy into the site and wanted a plan to help them maintain and update the website regularly. They were also seeking low-cost, quick fixes to increase online sales.
Over seven weeks, I created a content strategy plan for Peace Coffee that was informed by a web analytics and search engine optimization review, a competitive analysis of three coffee brands and one out-of-industry website review, a content audit of 29 web pages and template pages, user persona and journey mapping of three different user segments, and a sample editorial cycle. To assist Peace Coffee with implementation, the plan concluded with a month-by-month suggested roadmap.
Seattle-based non-profit, Forterra, conserved the largest plot of farmland in Pierce County in 2015. The 153 acres, located along the Puyallup River, has been farmed for over 100 years. The conservation easement Forterra orchestrated means the land will forever be protected from development and enable the restoration of salmon habitat.
Forterra needed photos of the farm for collateral so I drove down to meet the new owners, the Sidhus, and check out the farm. Below are a few photos from the visit.
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I'm a data-driven marketing and communications consultant using digital media to help startups, small businesses and non-profits communicate their stories.