Peace Coffee is an established coffee roaster with three cafes in Minneapolis. In an increasingly more competitive market, they needed to improve their online content to keep current customers and attract new ones. I created a content strategy plan to help them improve user experience regardless of location, platform or screen.
"Carrie's content strategy work for Peace Coffee increased online sales, improved SEO rankings and strengthened overall content and messaging. She has incredible insight and knowledge and is an excellent communicator, writer and strategist."
—Mel Meegan, Director of Marketing, Peace Coffee
Peace Coffee's website was three years old and offered a responsive design and a relatively straight-forward, hassle-free shopping experience but they knew it could improved. Their small marketing team invested little energy into the site and wanted a plan to help them maintain and update the website regularly. They were also seeking low-cost, quick fixes to increase online sales.
Over seven weeks, I created a content strategy plan for Peace Coffee that was informed by a web analytics and search engine optimization review, a competitive analysis of three coffee brands and one out-of-industry website review, a content audit of 29 web pages and template pages, user persona and journey mapping of three different user segments, and a sample editorial cycle. To assist Peace Coffee with implementation, the plan concluded with a month-by-month suggested roadmap.
Seattle-based non-profit, Forterra, conserved the largest plot of farmland in Pierce County in 2015. The 153 acres, located along the Puyallup River, has been farmed for over 100 years. The conservation easement Forterra orchestrated means the land will forever be protected from development and enable the restoration of salmon habitat.
Forterra needed photos of the farm for collateral so I drove down to meet the new owners, the Sidhus, and check out the farm. Below are a few photos from the visit.
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I'm a data-driven marketing and communications consultant using digital media to help startups, small businesses and non-profits communicate their stories.