Marcy Porus-Gottlieb is an Executive Coach based in Seattle. Last year she decided to update her website with a fresh design and new content to reflect the new direction of her coaching services.
Since launching the new site in October 2017, traffic has surged and visitors are more engaged—unique visitors and pageviews have nearly tripled. Furthermore, search traffic has doubled so Marcy’s site is ranking higher, thus increasing her reach with prospective clients.
"Carrie’s expertise and guidance in creating my new website were invaluable. The combination of her web and design expertise, her business savvy and her cheerful demeanor—made her an absolute delight to work with. I’m enjoying and benefiting from the increased traffic to my site, but take most pleasure in the positive comments I’m receiving, 'your site is not only beautiful but really expresses who you are and what you do.' Carrie has been a marvelous partner and I look forward to engaging her again in the future."
Marcy’s website was outdated—both design- and content-wise. It felt text heavy and lacked clear calls to action. While Marcy is an excellent writer, her writing wasn’t optimized for the web.
When we first met, Marcy was ready to dive straight into design—the fun stuff! I helped Marcy realize that to build a strong website and optimal user experience, we first needed to focus on user research to define and understand her target audience, perform multiple activities to ensure all written content satisfied their needs, and then get to design.
To cut down on project costs, I coached Marcy through some activities that she could do on her own. We created an online survey to get feedback from current clients. A competitive analysis of four websites offered design and content inspiration and guidance for the new site's information architecture. Marcy rewrote most copy that experience multiple rounds of edits and I edited her blog posts to optimize them for web consumption.
I refreshed Marcy’s logo and created a new style guide reflecting the logo’s new font and design. Once the website was ready to launch, I set Marcy up with a Mailchimp account, created templates to easily send emails and taught her how to use the platform. Lastly, I guided Marcy through setting up a Google Business page to improve her search ranking.
Activities + Deliverables
Interested in updating your own website?
I'm a data-driven marketing and communications consultant using digital media to help startups, small businesses and non-profits communicate their stories.